Saint Laurent
Betty Catroux: Building a Global Campaign for a Tokyo Activation
Services
Global Production
Exhibition Capture
Editorial Film
Post Production
Betty Catroux: Building a Global Campaign for a Tokyo Activation
For the launch of its Betty Catroux exhibition in Tokyo, Saint Laurent tapped Piranha to lead campaign strategy and execution. We partnered with their brand teams in Tokyo and Paris to align on global brand standards while building a regionally resonant approach.
The result was a cinematic campaign that ran across digital, social, and global OOH. With an aesthetic true to the house, and a narrative calibrated for the Tokyo market, the exhibition sold out — proving the power of tailored storytelling within a tightly held brand universe.
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