Ferrari
Crafting a Campaign for a Heritage Brand’s Milestone Moment
Services
Brand Storytelling
Content Strategy
Campaign Creative
Event Coverage
Post Production
Crafting a Campaign for a Heritage Brand’s Milestone Moment
For Ferrari’s 70th anniversary, the brand orchestrated a landmark celebration across New York City and brought us in to capture it. In partnership with their digital agency, Piranha documented a fleet of 70 vintage cars parading through Manhattan, followed by a rooftop event at Rockefeller Center glowing in Ferrari red.
With street closures, drone airspace, and near real-time delivery, the production demanded absolute precision. The result: a suite of editorial assets and video cutdowns crafted to honor Ferrari’s legacy and power its global campaign — elegant, exacting, and built to move.
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