Saint Laurent
A Night in Shanghai: Translating Art Into Campaign
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Global Capture
Editorial Content
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A Night in Shanghai: Translating Art Into Campaign
Saint Laurent’s SELF series brought visionary filmmakers into its orbit to reinterpret the brand through a personal, provocative lens. For SELF 05, creative director Anthony Vaccarello enlisted Wong Kar Wai to curate a new cinematic work, directed by Wing Shya. To support the global reveal of A Night in Shanghai, PIRANHA was tapped to capture the immersive exhibition at Yuz Museum — translating the experience into a suite of campaign assets.
From editorial stills to cinematic coverage, our content helped promote the exhibition while extending its impact far beyond the museum’s walls.
“You can find and feel the Saint Laurent fantasy taking shape as a natural consequence.”
“Saint Laurent is unique, distinctive among high fashion. Anthony loves art and his designs worn gorgeously, and stays independent. Saint Laurent is always about ‘breaking the balance’ in this era, like no one else, the brand is brave in expressing itself.”
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