Life Time

New Club Openings: From First Looks to Full House

Services

Go-to-Market
Rendering Design
Paid Strategy
Activation Design
Asset Creation
Content Capture

New Club Openings: From First Looks to Full House

Life Time opens 10+ new clubs every year. From first renderings to final content capture, we lead the full go-to-market strategy, building campaigns that fill waitlists before doors open. Our role spans concept development for presale brand activations, digital campaigns, and full-funnel creative that meets the moment and the market.

From editorial-style architecture photography to thousands of precision-built paid assets, every touchpoint is shaped to reflect the brand’s elevated aesthetic. We don’t just help launch new clubs, we make sure they launch full.

“Life Time’s ‘athletic country clubs’ are the hottest trend in fitness.



They’ve got pickleball courts, GLP-1 prescriptions, and coworking spaces. What more could you want from a gym?”

Fast Company, 2025 Most Innovative Companies

Real Results.

99%

targets reached

175+

unique monthly assets delivered

45+

clubs opened, all waitlisted

Entrusted with one of Life Time’s most critical growth engines, we delivered a go-to-market system that scales seamlessly across clubs, campaigns, and cities. From early concept to final asset, every touchpoint crafted to convert — and did.

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WorkAboutFeedContact
Piranha
7 W 18th Street
8th Floor
New York
info@piranha.co
Piranha

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