Pluto TV
A Blockbuster Summer Streaming Campaign
Services
Campaign Concept
Design Direction
Motion Toolkit
Brand Expression
A Blockbuster Summer Streaming Campaign
A summer campaign, without the studio sprawl. Pluto TV tapped Piranha to help define the visual world of its “Summer of Cinema” initiative — a seasonal push celebrating free, blockbuster movies on its platform. We created the campaign’s initial look and feel, developed a motion language that could flex across channels, and delivered a toolkit the internal team could scale with.
Our concept served as the foundation for the broader rollout, influencing everything from in-app messaging to OOH to on-channel promos. It wasn’t just a seasonal stunt, it was a strategic evolution of how Pluto TV markets moments.
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