Paramount
Elevating Upfronts for a Studio Giant
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Elevating Upfronts for a Studio Giant
Paramount’s Upfronts are among the biggest moments on the media calendar. For this year’s roadshow, spanning New York, Chicago, and Los Angeles, Piranha was tapped to build the full look and feel.
Piranha's role extended beyond screen graphics, helping art direct the entire space, integrating LED lighting technology and spatial storytelling to create a cohesive visual environment. Every element, from keynotes to environmental displays, was designed to feel intentional and immersive.
Paramount's iconic IP was handled with precision. The result was a bold, adaptable design system that scaled across cities and formats. As a longtime creative partner, we were trusted to deliver something that felt cinematic, seamless, and unmistakably Paramount.
"Paramount was looking to create a fully immersive, future-tech environment. The dinner space has three expansive LED screens to surround attendees with content, brand insights, and high-impact visuals.
Then, the star of the show will be a rotating mainstage designed for reveals and A-list talent appearances from the Paramount portfolio”
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