Saint Laurent
SS21 Campaign Storytelling at Global Scale
Services
Global Capture
Campaign Documentation
Editorial Content
Visual Strategy
Post Production
SS21 Campaign Storytelling at Global Scale
For the Spring/Summer 2021 collection, Saint Laurent transformed cities into immersive canvases—beginning with teaser billboards, followed by a brand film projected on iconic facades around the world. Piranha was brought in to capture it all.
From lenticular walls in Paris to smoke-filled installations in the Black Rock Desert, our team documented a global campaign that reflected the scale and vision of creative director Anthony Vaccarello. Over three weeks and nine cities, we produced photography and film that became part of the campaign itself—assets featured across Saint Laurent’s PR, retail, and digital channels worldwide.
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