St Giles Hotels
Global Storytelling for a Hotel Brand Refresh
Services
Brand Narrative
Campaign Production
Global Capture
Content Development
Visual Identity
Global Storytelling for a Hotel Brand Refresh
To support the rebrand of St Giles Hotels, we were brought in to create a hero campaign that could anchor the brand’s new identity across platforms. The ask: make a global hotel group feel cohesive, elevated, and human. Shot across London, Kuala Lumpur, and Johor Bahru, the film stitched together everyday traveler moments to convey a shared story — one of warmth, movement, and modern hospitality.
The creative approach was grounded in visual match-cuts, creating clever transitions across geographies to highlight connection over distance. The final film served as both a brand anthem and a flexible library of mini-moments — built to scale across social, digital, and in-property touchpoints. A global production that gave St Giles a clear point of view, and a story worth sharing.
“We had a vision for a more connected, more elevated St. Giles — one that captured our global spirit while honoring each property's individuality.
What emerged was more than a campaign. It was a cohesive expression of who we are and where we’re going.”
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