AECOM
Branding Infrastructure for What’s Next
Services
Content Strategy
Executive Comms
Thought Leadership
Creative Direction
Branding Infrastructure for What’s Next
AECOM is one of the world’s largest infrastructure firms — a Fortune 500 giant behind some of the most ambitious development projects on the planet. They brought in Piranha to help sharpen their voice, clarify their vision, and position their brand for the future.
Acting as an embedded partner across global communications and marketing teams, we developed a content strategy that brought AECOM’s innovation efforts to life. From One Vanderbilt to the new World Trade Center, our storytelling translated complex infrastructure into compelling narratives — elevating both the work and the people behind it.
"Storytelling at this scale requires precision in tone and approach. We needed to capture the volume of work, the scope of portfolio, the vision for what's next — with care."
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