How Content Nimbleness Powers Premium Brand Experience
At Piranha, we build content systems that match the speed and standards of luxury. That means small-footprint crews, tight turnaround times, and an instinct for what makes a moment feel cinematic — across video, social, and experiential platforms.
Turning NYC Red for Ferrari
To celebrate Ferrari’s 70th anniversary, we partnered with digital agency Reflex Group to capture the brand’s takeover of New York City. The brief: deliver three high-impact videos — two teasers and a full recap — that evoked the adrenaline, heritage, and glamour of Ferrari’s legacy.
Timed around a multi-location treasure hunt and brand experience with partners like Hublot, we deployed our lean content team to film across the city in real time. The result? Same-day edits, animation-led teasers, and content that lived everywhere — from Ferrari fan blogs to major press outlets.
What Made It Work
1. Nimble Production: Minimal crew, maximum output — ideal for high-touch environments
2. Strategic Storytelling: Built to amplify the brand’s narrative across owned and earned channels
3. Real-Time Delivery: Shot, edited, and distributed within hours.